| |
You’ve spent thousands of pounds of your marketing budget attracting pre-registrations - so let us help boost your return by increasing conversion rates and the number of quality attendees at your show.
Most trade events in the UK today report less than a 50% conversion rate of pre-registrations into actual attendees. Poor communication and an inability to lock potential attendees into committing their important time into an event are major causes of this low conversion rate.
We work with you on your online marketing campaign and email deployment to make sure you understand what messages your customers are reading, responding to, and what gets them to click through to your website.
EAS excels at helping you plan and implement communication with your most interested customers: those that have already registered. |
 |
|
| |
SEGMENT + TARGET SPECIFIC GROUPS
VIPs • GOOD PROSPECTS • POSSIBLE LEADS • GENERAL
By segmenting your pre-registration database and matching it to specific
elements of of your event, you can direct messages that apply to various
groups of attendees. This will help you attract each group in larger
numbers as well as let you target important guests with better marketing.
Email updates, meeting-planning tools, SMS reminders and
telemarketing reminders are all tools that we can use to make your
show more successful. Depending on your needs, we will draw up a
planned schedule of communications and execute targeted
messaging to the segments of your pre-registrations you want to reach. |
|
