British International Motor Show

When the organisers of the British International Motor Show were trying to figure out how to register 190,000 exhibitors, contractors, press, and trade visitors, they put the pedal to the metal and called in the fast and the furious at EAS.

Working with both the marketing and operations teams at IMIE, EAS developed a complex booking system that allowed for multiple group bookings with photo-badges and payment modules for trade, and exhibitor bookings.

The systems worked perfectly and in the end, the British International Motor Show cruised brilliantly back to London with the help of EAS.