Blog title

Registration as a valuable marketing tool for your event – the use of social media platforms

EAS Team
By 9 February 2016

Increasing the reach of your event message and better understanding the audience through social media platforms is an invaluable marketing tool for your event. Using your registration platform as an opportunity to unveil social tie-ins and hash tags will getting your attendees engaged at this level early on.

We have put together a list of the most popular social media platforms that if utilised within the registration process will certainly increase attendee numbers and interest levels;

Twitter

With millions of users and more joining every day, Twitter is certainly an effective channel of communication. For marketing events, it is extremely useful in seeking out new customers, especially connecting with niche markets. It can also help companies to build their brand and introduce new products onto the market, with an increased likelihood of them gaining more popularity. The benefit of Tweets going ‘viral’ by being re-tweeted numerous times can bring great results for your marketing goals.

Facebook

With over 700 million users, Facebook is certainly the biggest platform you can get if you seek to engage with many people simultaneously. One of the biggest benefits of marketing your event or company through Facebook is the customer interaction it entails. Through comments or posts, you get to have direct feedback and conversations with your target audience. Facebook can also provide you with a loyal community of people who like or are interested in your page, helping to beat the competition that is out there.

LinkedIn

Linkedin has recently become the perfect venue for businesses to spread their messages and tell their stories. As it is a community of business professionals, unlike Facebook and Twitter, marketers now view it is a medium to directly connect with its target audience.

In conclusion...

Right now, research has demonstrated a huge potential for social media marketing and although a relatively new phenomenon, social media is rapidly turning into a vital part of the modern marketing mix. With over 665 million of daily active users on Facebook and over 500 million registered accounts on Twitter, lacking social profiles on these types of platforms during the registration process for your event would be a strategic miss.

Here at EAS, we provide bespoke social networking platforms and integration with all major social networks and together these help to increase registrations and attendee engagement. EAS are experts in utilising the registration process, not only to get people to sign up and through the door but to connect with customers through social media platforms to increase awareness of your event and arouse interest and engagement.