As all event professionals will know there are many important elements to consider when planning an event. Deciding on the venue, food, speakers, agenda and lighting are all key to help an event run smoothly, however seamless event registration and ticketing is at the core of the critical path to reaching event success.

Here are a few bullet points we have put together aiming to explain the importance of a seamless registration process for your event:

• Sound registration choices translate into happy attendees. Happy attendees make events successful. The registration for an event is likely to be the first real interaction attendees will have with the event host – the overall impression the event will leave in their minds begins right here. If event attendees have a bad experience purchasing a ticket to your event, or during another part of the event registration process, it will have a negative impact on how they perceive the event more broadly. Overall the registration process- if done successfully will set people up for a great event experience
• Facilitates the number one goal of getting attendees into the event as quickly and as seamlessly as possible. It may be easy to be wooed by fancy ticketing systems, says Ryan Opaz, Event Manger of the Digital Wine Communications Conference, however in reality people want a simple site that is easy to use and time efficient. For example, Judy Kucharuk, owner of Footprint Management systems has pointed out that ‘the ability to register multiple attendees from one organization at one time (not having to input the same data/credit card multiple times) is one of the most important features that a registration process should contain’, overall saving attendees time and allowing them an easier registration experience
• Registration and ticketing are consistently the strongest influences of an event’s financial outcome. Financially, leveraging technologies like the online registration process are vital in your event strategy. Online registration is a great way to ensure success because it removes the labor-intensive and time-consuming process of managing registrant details. It also allows you to capture registrant information and payments 24/7 and at the leisure of your attendees. Gina Watkins, a leading expert on e-marketing for small businesses, suggests that collecting fees during registration is a good financial decision because it can assist you in forecasting revenue projections leading up to the event. Overall, a seamless registration process will encourage more attendees to join up; therefore increasing the number of people at the event and finally the likelihood of financial success.

Here at EAS, after being established for over 14 years and having offered registration services on over 1000 events ranging from 100 to 200,000, we fully understand the importance of advanced and flexible registration systems for the success of an event. Giving the attendees the best possible user experience will ultimately be a huge benefit to the overall success of the event – after all, first impressions count.