EAS

The British Fashion Council (BFC) and Single Market Events, organisers of London Fashion Week, took the decision to give their data and registration systems a major make-over.

Case Study: London Fashion Week
Live Dates: Annual, Spring and Autumn
Location: Somerset House, London
Client: British Fashion Council

EAS's Challenge
The British Fashion Council (BFC) and Single Market Events, organisers of London Fashion Week, took the decision to give their data and registration systems a major make-over.

EAS's Solution
We were commissioned to design a tailor-made online solution complete with electronic badging, to reduce carbon footprint and save printing and mailing costs and fast track entry, increasing efficiency allowing visitor traffic to flow and eliminate queuing and waiting time during the admission process. iPad technology has also been introduced to further eliminate waiting time and enhance the welcome experience. This solution was delivered for all Men's Collections at Somerset House.

EAS's Result
Such was the success of this project that the accreditation system has continued to be utilised for some 15 seasons. In addition to this immediately after the initial implementation of the accreditation project, the BFC commissioned us to build a bespoke replacement to its internal database system. The project was accomplished with speed, precision, and of course 'style'. The BFC now relies on the CRM system built by us, 356 days a year.