EAS

To totally digitalise the whole registration process of the UK's largest trade exhibition. In addition to managing volume of exhibitors and visitors, the task was further complicated by the wide range of visitor categories and admission criteria and how best to convert the existing manual system to a digital one.

Case Study: World Travel Market (WTM)
Live Dates: Annual, November
Location: ExCeL, London
Client: Reed Exhibitions

EAS's Challenge
To totally digitalise the whole registration process of the UK's largest trade exhibition. In addition to managing volume of exhibitors and visitors, the task was further complicated by the wide range of visitor categories and admission criteria and how best to convert the existing manual system to a digital one.

EAS's Solution
Accredit was adapted to meet the needs of the various visitor categories attending the show during different periods of build-up, open days and break down. Press, students, hosted buyers and VIPs to exhibitors, suppliers and contractors were all categorised to enable automated allocation, virtually eliminating any manual processes.

EAS's Result
The intelligent registration system delivered electronic badging for thousands of attendees before, during and after this four day show. Following the successful migration from manual to digital we are now retained to manage all WTM data as well as the implementation of registration for the actual event. EAS is now contracted to handle Reed's new Arabian Travel Market and World Travel Market Latin America.